Inside cloud

Bank Engagement: Transform your bank by getting closer to your customers

Backbase Banking Engagement


‍Offeran innovative experience

One of the most interesting differentiators to stand out among banks and fintechs is to be able to get truly close to your customers. With the Engagement Banking platform, it is possible to innovate all lines and all channels of your business. The platform is prepared for the future and will take your institution even further.

Demonstrating that your customers and employees are important to your organization is positioning them at the center of your operations. This differentiator will leverage your organization in this competitive digital landscape.

Backbase Engagement Banking Platform offers banks and credit unions an upgrade that prioritizes people. And this positioning is increasingly sought after by those looking for a financial institution.



Scenario faced by banks and financial institutions

When operations are based on outdated technology, it becomes almost impossible to keep up with market developments and customer demands. The expectations of consumers are increasing and these organizations do not have the expertise to offer engaging experiences, technological solutions, and agile and practical services.

But what are the consequences of this situation? Simple: your bank may end up losing customers to digital players.

The other option, which will transform your business as you get closer to your customers, is to walk with Backbase.


Engage to transform

Become relevant and stand out by constantly updating yourself. The evolution of the digital banking experience has arrived with the partnership between GWCloud and Backbase.

It is still possible to start from a relatively small size and grow into an industry benchmark. Get ready to increase your conversions during application integration and production.

Another highlight is the increased loyalty and engagement of your customers. Your institution will also be able to partner with the best fintechs globally.

Surprise your customers and employees by delivering better experiences with out-of-the-box applications. You can also accelerate your existing applications and adapt the platform to the unique needs of your business. Regardless of the size of your company, the results will be significant.




What was missing for your business

Your customers deserve unique banking experiences. And with Backbase's banking engagement platform, they can. Easily connect to your core banking systems, integrate with the latest fintechs, and deliver out-of-the-box applications, whether for retail, wealth management, or even commercial banking.

Be a reference as an institution with the best experiences for the most diverse industries. Rely on a platform equipped with ready-to-use applications and integrate customers in minutes, facilitating self-service and connection to your bank, but in the way they find best. Achieve higher conversion, lifetime loyalty, and portfolio participation.

In the palm of their hand, with convenience and agility, your customers will have the ideal business banking application. From bill payments and payroll, to loan applications and cash flow forecasting. Improve your users' experience and increase your results.

Embrace innovation. Start delivering disruptive, best-in-class experiences and exceptional service across any channel. Exceed customer expectations and become the benchmark provider for all their financial needs. A respected brand must offer a differentiated experience.




A little more of the world of possibilities that Backbase offers for your institution to stand out in the market


Digital Sales

- Turn prospects into customers;

- Increase portfolio participation;

- Train your employees;

- Eliminate friction for customers and bank employees during account enrollments and product applications. Increase your revenue and the number of satisfied people.

Digital Banking‍

Become the banking app of choice by giving your customers what they deserve: a 5-star experience at every touchpoint. From personal finance to running your business, your customers will have the freedom to control their money, their way.

Digital Assist

Give your teams what they need for quick resolution and upsell with a digital app that gives you freedom with multiple system logins and offers a 360° customer case overview and all maintenance features.

Digital Engage

- Achieve meaningful digital engagement from customers by offering impactful interactions that will foster strong relationships;

- Deliver highly personalized user experiences.



Always be ready for evolution

Bank Engagement is the complete solution that enables the simple deployment of all channels and lines of business with ready-to-use applications and solutions. Enjoy all the benefits of having programs specially designed to empower employees and delight customers.

Compete on equal footing with the big fintechs in the market by achieving more agility and flexibility. Extend or create extra functionality without worrying about limits. Enter markets with speed and flexibility to reap significant results.

Take advantage of all the expertise of consolidated partners around the world. Be free to innovate and achieve differentiated solutions with GWCloude and Backbase.

Your organization can still customize its digital banking journeys with our platform's data model and APIs. With easy Webe Mobile SDKs, a complete Design System and Developer Portal, you are in charge of your own digital transformation.




The transformation of the banking experience

Get early access to new products and reduce IT overhead. Whether supported by AWS, Microsoft Azure, or Google. And cloud, GWCloud knows it all!

Our state-of-the-art authentication solution intelligently verifies customers, employees and partners so they can securely connect to all your banking applications. Based on OpenID Connect, OAuth 2.0 and FIDO.

These are just some of the advantages that banks that have adopted the Engagement Banking Platform are already enjoying. Want to secure your place in the digital banking transformation? Talk to an expert now!




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