The Jamcracker Cloud Services Brokerage (csb) solution enables organisations to manage and deliver their own multi-cloud services, as well as broker providers.

IT organizations and service providers can now unify private, public and hybrid cloud consumption for their employees and customers through their channels.

Jamcracker CSB Platform is a multi-tier, multi-tenant cloud management and delivery platform that supports the cloud model for self-service, delegated administration and sales channel.

This is applicable to both internal cloud service companies-for example, IT organizations that aggregate public and private clouds for internal users-and external CSBs, including service providers, distributors and any other type of customer-facing market.

The Jamcracker platform uses a simplified architecture automating the aggregation of multiple cloud services, unifying catalogue management, order management, security and policy management, user and service administration and billing and settlement reporting as well as usage auditing and license management workflows across internally and externally hosted cloud services. The platform is globalised to support multiple languages, currencies, time zones and date formats.

Services can include software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and any other virtualised or cloud-based application. This provides the flexibility to create a variety of offerings to meet the highly variable needs of your employees and customers, while increasing the productivity of your IT and back-office operations.

What, why and how to become
a cloud services broker.

Businesses are demanding cost transparency and greater responsiveness to new opportunities. CIOs and CTOs are looking for ways to right-size their organizations. With increasing reliance on IT, high availability is no longer optional. That's why it's increasingly important that organizations establish a common foundation for delivering comprehensive cloud services to customers, channels and employees.

WHAT: Cloud Service Agents (CSBs) make it easier for companies of all sizes to use cloud services at lower cost and risk. Companies save time and money by leveraging technology in these cloud marketplaces, freeing up resources for more pressing business needs. CSBs help enterprises take advantage of cloud services in easier, safer, more productive and less costly ways, especially when services come from multiple providers.

WHY: CSBs mediate relationships between users of cloud services and multiple providers. Gartner and others believe that becoming a CSB is one of the most achievable opportunities for service providers, distributors, technology providers and enterprise IT organizations.

"The future of cloud computing will be permeated by the notion of brokers negotiating relationships between cloud service providers and service customers. In this context, a broker can be software, devices, platforms or sets of technologies that enhance the basic services available through the cloud. Enhancements will include managing access to these services, providing better security or even creating completely new services.

(Source: Gartner: "Cloud consumers need brokers to unlock the potential of cloud services")

HOW: There are three aspects to operating a CSB:

• Platform: CSB workflow automation, catalogue management, billing, authentication and access control.
• Provide Maketplaces of services that include complementary third-party offerings.
• Group third-party services with your key offerings.

Delivering and Managing Multiple Cloud Services:

The CSB model enables you to deliver and manage multiple cloud services within a consistent provisioning, charging, governance, administration and support structure.

The stakes have never been higher. The CSB model enables enterprises to unify cloud service management to accelerate innovation, collaborate globally, reduce operational costs and increase the bottom line. CSBs also allow service providers to operate cloud marketplaces and unify service delivery, which helps differentiate their networks as true cloud computing platforms. Technology providers can gain market share, increase customer lifetime profitability and enable new distribution channels by offering value-added service ecosystems that help differentiate their core offerings.

The Jamcracker CSB solution empowers service providers, IT distributors, technology providers and enterprise and government IT to transform their business models and IT operations to rapidly innovate, expand offerings and increase results.